by Terry Fairholm on 2009-05-18
One definition of success is achieving a pre-established objective. In that case, before you can be successful, you must know what you want. In the business of advancement, that means having a clear vision. It is critically important to have a clear vision because without it, you cannot have a case for support. Without a case for support, you cannot conduct effective solicitations at any level - annual fund, major gifts or planned gifts. Unless you can execute effective asks, you won’t raise any money. So, clarity of vision establishes the objective; it defines the ‘what’ in the equation. Clear, specific strategic objectives enable you to move to the next step – action.