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: December 2009

Calendar Year-End Benchmarks

by Terry Fairholm on 2009-12-16

We are nearing the end of the calendar year and by now you should be well on your way to achieving your advancement objectives for this school year. A few benchmarks for you to consider: By now -

• You should have mailed two annual fund solicitation letters and should be receiving responses.
• You should be finishing up your top annual fund prospect personal solicitation calls.
• You should have conducted your first major special event of the school year.
• You should be preparing for your third annual fund mailing.
• You should have conducted at least eight major gift solicitation calls (in addition to the annual fund personal solicitation calls).
• You should have had at least four major gift cultivation meetings.
• You should have involved your Principal/President in key solicitation and cultivation meetings.

These are just some suggested guidelines for you to consider.

Categories: Implementation

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