: February 2010

The API Theme for 2010: “Responding to the Challenge”

by Terry Fairholm on 2010-02-11

Last year’s theme, 'Philanthropy in Challenging Economic Times', was appropriate since we were witnessing the most severe recession in most of our lifetimes. Raising money for our schools was challenging, to say the least!

This year we have chosen the theme, 'Responding to the Challenge', because it is important that we react directly and assertively to the challenges we are encountering in our advancement efforts. There is a new reality settling in and we must, therefore, be aware of what will be required of us in order to secure the critically important philanthropic funding our schools need to fulfill their missions.

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