Last year’s theme, ‘Philanthropy in Challenging Economic Times‘, was appropriate since we were witnessing the most severe recession in most of our lifetimes. Raising money for our schools was challenging, to say the least!
This year we have chosen the theme, ‘Responding to the Challenge‘, because it is important that we react directly and assertively to the challenges we are encountering in our advancement efforts. There is a new reality settling in and we must, therefore, be aware of what will be required of us in order to secure the critically important philanthropic funding our schools need to fulfill their missions.
Understanding the new reality is the first step toward responding effectively. Your approach cannot simply be “business as usual”; doing the same things will yield disappointing and unacceptable results. The strategy that will work must include the following:
Committed leadership that “get it” and will work with you to get the desired results.
Realistic expectations (be sure to attend one of our regional workshops – we will be addressing this topic specifically in the “Reality Check” section).
A comprehensive, focused, detailed plan of action.
A case for support that is clear and compelling.
Increased focus on your top major gift prospects.
Disciplined attention to the fundamentals of the annual fund.
Relentless determination toward implementation of your plan.
You can get the results your school needs but it may require a change in mindset and approach. If you are pleased with your results, good, but don’t get complacent. Stay focused on implementation of your plan. It’s taking more time and more solicitations to achieve the results we achieved several years ago. There isn’t time to take a break; keep pushing hard and you’ll be successful. Good luck!
