Columbus, Ohio Advancement Workshop

March 25, 2010 8:00 am - 12:00 pm

Columbus, Ohio

Workshop topics include:

• Maximizing your advancement results in challenging economic times
• Increasing funding for operating needs (tuition assistance, annual fund, etc.)
• Getting it all done with fewer human resources
• Shifting gears from a "capital campaign" mindset to a "major gift initiative" mindset
• Using planned giving as a key element of your school's financial future
• Re-engineering the Board for greater advancement impact
• Creating a financial plan for needed school projects outside of standard operations
• Executing effective major gift solicitations
• Mapping your development plan

Agenda

8:00 am	Registration/Continental Breakfast Trends and Statistics "Reality Check" Marketing and Branding The Annual Fund
9:30 am	Break
9:40 am	Major Gifts/Capital Campaign Planned Giving The Development Plan Your Advancement Department
11:00 am	Break
11:10 am	Your Board and Leadership The Strategic Plan The Financial Plan
12:00 pm	Workshop Ends

Additional Topics

• Sales Principles Applied to Development and Recruitment
• Technology for Institutional Advancement
• Securing Appointments with Top Prospects
• Personal Solicitation Techniques

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